✦ Digital Footprint
Beyond the CV. Beyond the interview.
Deep analysis of publicly accessible social media to complement CV review and interview screening, so you can see what a polished CV can't tell you.
Analysis results across social channels.
Jul 1, 2026
Debating Bitcoin at Speakers' Corner
Details the author's experience engaging in public debate about Bitcoin at London's Speakers' Corner, holding a large pro-Bitcoin sign and recording interactions.
May 1, 2026
Improving Candidate Experience in Automated Recruitment
A professional critique of current automated recruitment tools, framing the author's work at HireWithLumi as a candidate-friendly approach.
Dec 10, 2025
Graduation with First-Class Honours from Bayes
Celebrates graduation with First-Class Honours from Bayes Business School, University of London, with a thesis on digital asset governance.
Jul 12, 2025
Formal Event and Social Celebration
⚠ Needs Human Review
Shown drinking directly from a bottle across several photos. Flagged for human review of the context.
Jul 10, 2025
Staff Listing at The Coronet Theatre
A staff listing from The Coronet Theatre's website identifying Dane Kostic as a member of the Front of House team, confirming employment at the Notting Hill Gate venue.
Jan 11, 2024
Marketing Tips in 60 Seconds
A short-form video series sharing quick marketing tips: hooks, posting cadence and simple analytics. Confident on-camera delivery.
Why it matters
A candidate's digital footprint reveals what a CV cannot: how they communicate publicly, what they genuinely care about, whether their values and behaviour align with your team culture, and whether their claimed expertise holds up against what they actually write about.
Lumi analyses publicly accessible profiles across LinkedIn, X, Instagram, Facebook, and TikTok, and runs a web search to surface professional blogs and other public content. Anything that could raise concerns, whether unprofessional behavior, conflicting information, or content inappropriate for the role, is automatically flagged across every post and surfaced for hiring manager review before it influences a decision.
What it looks at
- 01 Deep analysis of candidate-provided social media across multiple platforms
- 02 Sentiment analysis of analysed posts (professional tone, communication style, alignment signals)
- 03 Cultural fit signals: values, interests, and public behaviour assessed against the role and organisation profile
- 04 Role match report based on alignment between public content and job requirements
- 05 Full breakdown with sentiment scoring (positive, neutral, negative percentages)
- 06 Automated red flag detection: unprofessional content, discriminatory language, and behavior that conflicts with role requirements, surfaced for human review rather than auto-rejected
Formal Event Celebration and Group Photos
Class of 2022 graduation!
This carousel post documents a formal social event, possibly a graduation or prom, featuring a young man in a suit. Several photos show him drinking directly from a bottle of sparkling wine, while others show him posing with a large group of peers in formal wear. The setting appears to be a garden or park with a fountain, and the overall tone is celebratory.
Personality traits
Topics
Every post assessed. Every flag explained.
Filter by platform, jump straight to flagged content, and see the original post alongside Lumi's analysis of it.
Digital Footprint
Analysis results across social channels.
Staff Listing at The Coronet Theatre
A staff listing from The Coronet Theatre's website identifying Dane Kostic as a member of the Front of House team, confirming employment at the Notting Hill Gate venue and experience in arts and hospitality.
Personality traits
Topics
Improving Candidate Experience in Automated Recruitment
A professional critique of current automated recruitment tools, citing the demotivating nature of one-way video interviews and framing the author's work at HireWithLumi as a more candidate-friendly approach.
Personality traits
Topics
Debating Bitcoin at Speakers' Corner
Details the author's experience engaging in public debate about Bitcoin at London's Speakers' Corner, holding a large pro-Bitcoin sign and recording interactions as a step toward producing more digital content in finance.
Personality traits
Topics
Formal Event and Social Celebration
Depicts a young man in formal attire at a social celebration, shown drinking directly from a bottle across several photos. Flagged because drinking straight from the bottle may be considered unprofessional and a potential concern, requiring human review of the context.
Personality traits
Topics
Graduation with First-Class Honours from Bayes
Celebrates graduation with First-Class Honours from Bayes Business School, University of London, Business Management, Digital Innovation and Entrepreneurship, with a thesis on digital asset governance.
Personality traits
Topics
Marketing Tips in 60 Seconds
A short-form video series sharing quick marketing tips: hooks, posting cadence and simple analytics. Confident on-camera delivery and consistent branding across episodes show genuine content-production skill.
Personality traits
Topics
3 results
Dane Kostic YouTube Channel ↗
High matchyoutube.com/@danekostic
A YouTube channel titled “Dane Kostic” features videos on marketing, productivity and student life in London, with consistent on-camera presence and editing quality, aligning with the content-creation skills highlighted in the candidate's CV.
Why Lumi linked this: Exact name match plus a distinctive overlap with the CV: the channel's content-creation focus mirrors the candidate's stated skills and experience.
Bayes Student Team Wins London Fintech Pitch Competition ↗
High matchcitystgeorges.ac.uk/news
A university news article covering a student pitch competition names Dane Kostic among the winning team, credited with presenting the go-to-market strategy for a digital-assets payments concept judged by a panel of London fintech founders.
Why Lumi linked this: Exact name match, and the institution, timeframe and subject matter all align with the education history and interests stated in the CV.
Future of Money Debate Night Panellist Listing ↗
Medium matcheventbrite.co.uk/e/future-of-money
An event listing for a London student debate night names a “Dane K.” as a panellist arguing the case for decentralised currencies in front of a live audience.
Why Lumi linked this: The topic and location fit the candidate's profile, but the abbreviated surname means the identity cannot be fully confirmed from this listing alone.
Different sectors, same pressure.
Regulated care & education
Flags discriminatory public posts, confirms claimed credentials, and gives safeguarding teams an auditable trail before a DBS check is even requested.
High-volume contact centres
Validates communication style and professional reputation at scale, without adding interview time or coordinator workload.
Senior / leadership hires
Surfaces thought leadership, public reputation, cultural alignment, and whether a candidate's values and communication style genuinely reflect what your organisation stands for, not just what they say in an interview.
Technical roles
Professional blogs, public writing, and shared projects become evidence of depth, closing the gap between a polished CV and demonstrable ability.
Built to respect the candidate.
We designed this feature assuming your legal, compliance, and HR teams will review how it works in detail. Every decision is defensible.
GDPR-compliant data sources
Only candidate-provided handles are reviewed. Only publicly accessible content is analysed. Lumi never scrapes private accounts.
Explicit candidate consent
Candidates opt in by providing their own profile handles. They know exactly which platforms are included and can withdraw at any time.
Full audit trail
Every assessment is logged: which posts were analysed, which sentiment signals were extracted, which red flags were raised, and by which model.
Designed to support, not replace
Digital Footprint is an additional lens on top of CVs and interviews. Never a standalone decision mechanism. Human judgment stays in the loop.
What teams usually ask us.
01 What platforms does Lumi actually analyse?
LinkedIn, Facebook, Instagram, Twitter / X, TikTok, and professional blogs, provided the candidate has opted in and supplied their handles. Platforms the candidate doesn't include are never analysed.
02 Is this legal under UK GDPR?
Yes. We only analyse data that is both publicly accessible and provided with explicit candidate consent. The analysis is logged in a full audit trail and candidates can withdraw consent at any point.
03 How is this different from just searching someone's name?
Lumi applies consistent sentiment analysis, role-fit scoring, and automated red-flag detection across every candidate, removing the variability of individual reviewers and surfacing signals that manual search would miss.
04 Can I use Digital Footprint without the rest of Lumi?
Digital Footprint is included on every plan, from Start to Enterprise. Enterprise customers can buy custom volume.
05 What do you mean by 'red flags'?
Discriminatory language, unprofessional or incompatible content given the role, conflicts of interest, and material inconsistencies between claimed expertise and public content. All flagged for human review, never auto-rejecting anyone.
Can't find the answer? Get in touch.
See it on a real role. Then decide.
Book a walkthrough and we'll run Lumi on one of your live vacancies, on your own data. A ranked shortlist with full reasoning, bias checks, and written feedback for every applicant. You see exactly what it does before you commit to anything.