✦ Digital Footprint
Beyond the CV. Beyond the interview.
Deep analysis of publicly accessible social media to complement CV review and interview screening, so you can see what a polished CV can't tell you.
Candidate · 47 posts analysed
Mark Evans
Thrilled to share that I've joined Accord Group as Brand Strategy Lead. Three years of hard work finally paid off.
Here are the five things that actually moved the needle on our organic growth this quarter.
Sentiment
A candidate's digital footprint reveals what a CV cannot: their communication style, professional reputation, public interests, and consistency between claimed expertise and demonstrated knowledge.
Lumi analyses publicly accessible profiles across LinkedIn, X, and professional blogs, generating an objective, GDPR-compliant profile that supports hiring decisions with deeper insight.
What it looks at
- 01 Deep analysis of candidate-provided social media across multiple platforms
- 02 Sentiment analysis of analysed posts (professional tone, communication style, alignment signals)
- 03 Role match report based on alignment between public content and job requirements
- 04 Full breakdown with sentiment scoring (positive, neutral, negative percentages)
- 05 Automated red flag detection (discriminatory language, unprofessional content, conflicts of interest)
Digital Footprint · Mark Evans
Overall Analysis
Marketing Graduate · 3 platforms · 47 posts
Overall Sentiment
Aligned Signals
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LinkedIn content aligns with all CV claims
Education, role history, and skills consistent
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Professional tone maintained across 31 posts
LinkedIn and X content appropriate to role
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Demonstrated subject expertise
4 published articles on brand strategy
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No conflicting information found
Cross-platform consistency confirmed
1 Concern flagged — review required
Instagram: 1 post flagged for unprofessional content. Recommended for hiring manager review before proceeding.
✦ Where it matters most
Different sectors, same pressure.
Regulated care & education
Flags discriminatory public posts, confirms claimed credentials, and gives safeguarding teams an auditable trail before a DBS check is even requested.
High-volume contact centres
Validates communication style and professional reputation at scale, without adding interview time or coordinator workload.
Senior / leadership hires
Surfaces thought leadership, public reputation, and alignment between claimed expertise and what candidates actually write about.
Technical roles
Professional blogs, public writing, and shared projects become evidence of depth, closing the gap between a polished CV and demonstrable ability.
✦ Privacy-first
Built to respect the candidate.
We designed this feature assuming your legal, compliance, and HR teams will review how it works in detail. Every decision is defensible.
GDPR-compliant data sources
Only candidate-provided handles are reviewed. Only publicly accessible content is analysed. Lumi never scrapes private accounts.
Explicit candidate consent
Candidates opt in by providing their own profile handles. They know exactly which platforms are included and can withdraw at any time.
Full audit trail
Every assessment is logged: which posts were analysed, which sentiment signals were extracted, which red flags were raised, and by which model.
Designed to support, not replace
Digital Footprint is an additional lens on top of CVs and interviews. Never a standalone decision mechanism. Human judgment stays in the loop.
✦ Questions
What teams usually ask us.
01 What platforms does Lumi actually analyse?
LinkedIn, Facebook, Instagram, Twitter / X, TikTok, and professional blogs, provided the candidate has opted in and supplied their handles. Platforms the candidate doesn't include are never analysed.
02 Is this legal under UK GDPR?
Yes. We only analyse data that is both publicly accessible and provided with explicit candidate consent. The analysis is logged in a full audit trail and candidates can withdraw consent at any point.
03 How is this different from just searching someone's name?
Lumi applies consistent sentiment analysis, role-fit scoring, and automated red-flag detection across every candidate, removing the variability of individual reviewers and surfacing signals that manual search would miss.
04 Can I use Digital Footprint without the rest of Lumi?
Digital Footprint is included in Professional and Growth tiers and available pay-per-assessment on Team tier. Enterprise customers can buy custom volume.
05 What do you mean by 'red flags'?
Discriminatory language, unprofessional or incompatible content given the role, conflicts of interest, and material inconsistencies between claimed expertise and public content. All flagged for human review, never auto-rejecting anyone.
✦ First role free
See it on a real role. No cost.
We'll set you up with a free account. You run one live vacancy through Lumi in your own environment. Ranked shortlist, full reasoning, bias checks included. Your candidate data stays in your account. No credit card. No time limit.
We set it up. You stay in control of your data.